This is the shade golden ivory and it is shade is bit to dark but it was the lightest shade they did in this range . I found this really messy at first but now I found a brush that pick up less product and there fore is doesn't fly every where. This is the real techniques stippling brush as it has a duo fibre end to it so does the job perfectly. For a powder foundation this gives more coverage than you might think on redness not so much blemish but with a good concealer if you have good skin you get away with this foundation on an everyday basis . The only thing that disappoints me with this foundation is the shade range if you are very fair like me then you are not going to get an exact colour match. which to defeats the point of it being part of the true match range its good product but I wouldn't recommend it if you are fair . It is available at boots and superdrug.